We do everything to ensure that your corporate message reaches the target groups relevant to you in exactly the way you want it to: From individual strategy consulting and creative concept development to the active implementation of the respective communication measures for the channels relevant to you. Our many years of excellent contacts with the trade and business press support the success, which we make measurable for you.
Today, Corporate Social Responsibility (CSR) is part of every responsible corporate policy geared towards sustainability. Communicating these measures is increasingly becoming an integral part of corporate communications – even in medium-sized companies. Together with you, we will develop an individual CSR concept that fits your company, your products and your industry perfectly and accompany its implementation in both the classic and the new media.
Our offer
Our core offer for your sales promotion: Thanks to clearly defined brand messages, comprehensive technical information and the provision of the best possible test products, we tap into target groups and buyers for your product via the specific trade press. The media act as multipliers as they enjoy a high level of trust among readers. Our long-standing good contacts to the consumer and special interest press accompany this process to success, which we naturally make measurable for you.
You have something to tell and we produce the content! Once your message has been defined and KPIs have been established, we create your individual content plan using all communication channels relevant to you. In doing so we know: Emotional stories are especially memorable. So are the associated brands. That’s why we create stories about your company, your service or your product that inspire both classic and new media. Your story is easy to find on the web and can be easily shared via social media like linked-in or twitter. A monitoring using jointly defined key performance indicators (KPIs) makes success measurable for you.
The shortage of skilled workers and trainees forces companies to position and present themselves as attractive employers. Especially small and medium-sized companies have a hard time in the fight for good employees. Together with you we develop the contents of your individual employer brand. Based on this, we create a comprehensive communication concept. With targeted measures in press and public relations you will reach your external target group. Just as important: Our action plan for your internal communication; because your employees are your brand ambassadors. Our many years of good contacts in the trade press accompany this process to success, which we naturally make measurable for you.
task: The Haufe Group is to be positioned as an early adopter of digitalisation in medium-sized businesses. tools: PR von Harsdorf organises press events with the company management on site at the Freiburg headquarters as well as detailed interviews with the management and key journalists. result: Detailed, multi-page reports about the company appear in leading…
task: InFocus is launched in Germany with the aim of quickly gaining visibility in the ICT and healthcare trade press as well as in the general media tools: PR von Harsdorf creates a multi-stage communication concept that includes both the product innovations and the company story and conducts intensive relationship building with the relevant journalists…
task: STIHL wants to strengthen the awareness of its brand among graduates in relevant universities and colleges to attract qualified engineers as applicants tools: PR von Harsdorf contacts the career centers of the relevant universities and organizes the distribution of the STIHL magazine there. In addition, PR von Harsdorf launches interviews with HR managers on…
task: Microsoft wants to attract attention for a special IT security topic also outside the IT scene and within the financial, electronics and energy industry tools: PR von Harsdorf launches a story telling campaign, writing specialist articles for the industry media – each with a tailor-made hook for the target industry result: The articles are…
task: The cloud accounting solution lexoffice is to be made known online to the target groups of founders, self-employed and small entrepreneurs tools: Harsdorf PR relies on individual topic pitching of interviews as well as articles with relevant journalists and bloggers result: lexoffice achieves a high visibility and distribution rate in online media, blogs and…
task: OKI and Aagon want to increase their visibility in their key industries and attract the attention of potential customers. tools: PR von Harsdorf creates editorial case studies for the relevant industry media and also prepares them for sales communication. results: The user reports are repeatedly published in the relevant media landscape…
task: Assmann wants to increase visibility in the relevant media landscape for the launch of its brand new remote controlled smart home cameras of the ednet brand. tools: PR von Harsdorf creates a white paper about the underlying IP technology and organizes the camera tests. result: Numerous positive test reports and product…
task: Camelot Management Consultants conducts studies on high-tech topics such as AI and Blockchain in the pharmaceutical, chemical and consumer goods industry. Their results are to gain more visibility in the relevant industries. tools: PR von Harsdorf relies on personal story pitching with the specialist editors and launches specialist articles on the study…
PR von Harsdorf is a high-performance communications agency with an excellent reputation and a carefully cultivated network. We have acquired our acknowledged expertise in the media landscape over the course of more than 30 years. The spectrum of our PR services covers the entire range of contemporary public relations – from strategic corporate and brand communication, target group-oriented content development, social media and classic media relations to crisis communication. We are also happy to contribute our many years of journalistic and entrepreneurial know-how to the planning and implementation of customer and employee magazines, newsletters and the creation and maintenance of our clients’ website content.
